New Official website for Greece
31.03.2009
Today sees the launch of www.toyotire.gr the latest official TOYO TIRES website in Europe. The design of this website follows the Global website of Toyo Tire & Rubber Co.,Ltd.
Greek visitors to this European website are among the most frequent despite the relatively small population compared to other European nations and the fact this website is only available in English. In response to this, a Greek language website has been launched for visitors to access the entire product, technology and company information for their market plus the latest news, all in their own language.
The launch of this Greek website follows the launch in January of an official TOYO TIRES Spanish language website www.toyotire.es offering Spanish speakers the opportunity to access information more conveniently. After just three months, the number of visitors to the Spanisn website is approaching the numbers for this European website. Importantly, each visitor is viewing a large number of pages and spending a considerable time on the website indicating the demand for information about TOYO TIRES in the local language is very strong indeed.
The next local language website to be introduced will be in France and is scheduled for an April launch.
The creation of local language websites is one subject, keeping them fresh and accurate is another. A custom developed Content Management System, with innovative new functionality was required to link these sites to allow updating of all sites simultaneously. After an exhaustive tendering process last year, only one company were able to fulfil all of Toyo Tire Europe’s needs and Essential Logic, based in the UK were chosen to create the content management system.
The effect of this Internet programme is that TOYO TIRES can provide detailed information directly to a much wider group across Europe, around 50% of the total population can now read information about TOYO TIRES in their own language.
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