Sumo comes to Europe
04.05.2009
Neuss, Germany - Toyo Tire Europe have teamed up with the Japanese Chamber of Commerce and Industry in the Netherlands to bring authentic Sumo wrestling to Europe. On June 5th and 6th, a show programme of bouts between Japanese Sumo stars from the Sadogatake stable will take place at the Heineken Music Hall in Amsterdam.
The event, held to commemorate the 400th year anniversary of trade relations between Japan and Holland is expected to be a sell out. In addition to sponsoring the event, Toyo Tire Europe will be inviting a number of VIP guests to watch the spectacle, the first time authentic Sumo wrestling has taken place in the Netherlands.
European Marketing Manager, Mike Rignall commented, “We are incredibly proud to be able to support this piece of Japanese culture visiting Europe. Along with our Japanese heritage, we like to think that we have become good Europeans. Helping to facilitate cultural exchange is a way of increasing TOYO TIRES already strong connections with Europe.”
The event, titled “Sumo Days” will in fact take place in the evening and should prove a mighty showdown for the star wrestlers. Audience excitement will be high as the masters of the sport, all true competitors, will be fighting hard to best their opponents. A perfect fit with TOYO TIRES who are also masters of their business and naturally competitive.
Further information from: press@toyotires.eu
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