We want to know your views on what is important when purchasing a tire.

Later this year, tires sold in Europe will begin to have labels advising you about their performance. The labels will look like the one pictured on the right.
Three performance categories have been selected to be used across the EU. These are:
1. Rolling Resistance - Illustrated with a fuel pump next to a tire. A measure of the envoronmental performance of the tire. "A" is the highest grade and means the tire is better for the environment and may offer fuel savings.
2. Wet Grip - Illustrated with a rain cloud next to a tire. "A" is the highest grade, indicating a tire has the best level of performance in a standardised wet test.
3. Sound Level - Illustrated by a speaker next to a tire. The sound measurement is displayed in Decibels. To simplify this, a graphic next to the sound measurement shows if the sound is Low, Medium or High for the size of tire. One bar (or wave) next to the speaker picture represents a low noise level, two bars, medium while tires displaying three bars are the noisiest for the size.
Please answer the simple questions below
In each case, two tires of the same price are offered. The performance of each tire is shown by the label. All you need to do is select which tire you would choose based on the performance shown on the label.
All data collected will be used by Toyo Tire Europe GmbH to improve their products. For full details of our privacy policy, click here.
Q1. Using the information on the two labels below, which tire would you choose?
Q7. Which Category is the Most Important to You when Choosing a New Tire?
To complete the survey please click on the Finish button below.