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Worldview at the 2018 Essen Motor Show

16. November 2018

Hyogo, Japan – Month date, 2018– Toyo Tire & Rubber Co., Ltd. (Headquarters: Itami City, Hyogo Prefecture; President: Takashi Shimizu) will exhibit TOYO TIRES booth at the Essen Motor Show held in Essen, Germany, from December 1st to 9th.The expanded TOYO TIRES booth than last year presents TOYO TIRES worldview: the “Real Drive.”

It is a world debut for street sporty tire “PROXES TR1,” a new product will go on sale in Spring 2019 in Europe, from one of the TOYO TIRES Global Flagship Brands series, “PROXES.”

In addition, TOYO TIRES booth will bring you some unique tuning cars. Ford Fiesta special tuned for rallycross (commonly known as RX43) owned by the world-renowned rally driver Ken Block and the Ford F-150 Raptor rides on OPEN COUNTRY M/T, one of the winning cars in the SUV category at the Tokyo Auto Salon Costume Car Contest 2018 are at the booth to fascinate attendances.

Ken Block, the world-famous professional rally driver, is expected to attend the Essen Motor show from December 3rd to 5th and will be a gust for talk show and autograph signing event.

■ TOYO TIRES Booth: Hall 3 Booth 3A29

■ Tires Expected to be Displayed at the Toyo Tires Booth

Product name

PROXES TR1

PROXES Sport

PROXES Sport SUV

PROXES R888R

PROXES R888RT

PROXES ST3

OPEN COUNTRY M/T


 
■ Essen Motor Show Profile

Dates: December 1 (Sat.)–December 9 (Sun.), 2018
Location: Essen, Germany

The Essen Motor Show is the largest tuning car show in Europe, which more than 300,000 car lovers visit in a typical year. More than five hundred automobile-related companies, including car manufactures and automotive parts manufacturers, attend the show to promote their present by exhibit the unique custom cars and the latest automotive aftermarket parts at the show.

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