TOYO TIRES Exhibit at Tokyo Auto Salon 2019
January 7, 2019
Toyo Tire Corporation present their worldview of TOYO TIRES and Nitto tire brands
The Toyo Tires booth will feature a range of display vehicles that are rare or unique, including the first ever chance for Japanese showgoers to see the "Hoonitruck" Ford F150 used by Ken Block in his recent Gymkhana 10 movie. An extensive TOYO TIRES product lineup will be on display to support the Toyo Tires core concept of “Real Driving” enabling vehicles to perform at their best.
(TOYO TIRES booth image)
The Nitto global brand image, developed in North America, will be presented at the Nitto booth, and the Nitto brand worldview will be emphasized using powerful pickup trucks and coupés including the latest Jeep Wrangler, which has been customized in North America.
(Nitto booth image)
Following the success of last years action, an Instagram campaign will be held at the Toyo Tires booth to increase the visibilty of the brand. A pre show publicity campaign is also being implemented to encourage visits to both the Toyo Tires and Nitto booths.
Date: Friday, January 11, 2019 – Sunday, January 13, 2019
Venue: Makuhari Messe, International Exhibition Halls 1-11 & Event Hall
(Nippon Convention Center, 2-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture)
Booths: Toyo Tires Hall 1（West）: 126
Toyo Tire Corporation Corporate Communications Planning Dept.
Hyogo Head office Telephone: +81-72-789-9100
Tokyo office Telephone: +81-3-5822-6621
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