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Toyo Tires renews partnership with European Athletics

9 Jan 2024

Toyo Tire Holdings of Europe GmbH, President Kenta Kuribayasi anoounces that it has renewed its partnership with European Athletics for another four years from 2024 to 2027.

Toyo Tires first became an Official Partner of European Athletics ahead of the Berlin 2018 European Athletics Championships and this latest extension will continue their partnership to 10 years. The company will have a significant presence at the following major continental athletics championships during the four-year period covered by the contract. 

  • Roma 2024 European Athletics Championships (7-12 June 2024)
  • Apeldoorn 2025 European Athletics Indoor Championships (6-9 March 2025)
  • Birmingham 2026 European Athletics Championships 
  • 2027 European Athletics Indoor Championships 

As a top-tier Official Partner, Toyo Tires will continue to benefit from extensive core marketing rights that include worldwide product category exclusivity, brand exposure in European Athletics' ever-expanding digital and social media activities, exposure on Eurovision’s pan-European free-to-air broadcast coverage of the above championships, track perimeter LED advertising, additional exposure via European Athletics communications channels, ticketing, and VIP hospitality.

“I am delighted that Toyo Tires have decided to continue their association with European Athletics as an Official Partner. We have had a very harmonious relationship with them that has provided significant benefits to both of us. I feel very confident that this will carry on in the future and our relationship will continue to evolve and enhance both brands," commented European Athletics President Dobromir Karamarinov.

"Working with European Athletics since 2018 has been hugely successful and we are privileged to have the opportunity to extend our partnership. The challenges athletes face in striving for better performance, closely mirrors our commitment to continuously improve our products. We look forward to building on our partnership as we develop together in the future,” said Toyo Tire Holdings of Europe Sales and Marketing Director Ralf Gutena.


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