News
Toyo Tires to be new UCI Cyclo-Cross World Cup main sponsor
10 Nov 2020
Japanese tyre manufacturer Toyo Tires is proud to announce its sponsorship of both the UCI Cyclo-Cross World Cup and Telenet Superprestige as the main partner for the remainder of the current season.
Cycling fans
We are pleased to support Flanders Classics as an organisation. Despite the challenging context, the organisation and competitors want all those cycling fans to be able to continue enjoying this wonderful sport (if only through their TVs). We have confidence in the organisation’s professionalism, its operations and the agreements we have reached. We look forward to this new cooperation and are happy to continue investing in cyclo-cross.
More brand recognition
Cyclo-cross sponsoring is a good way for Toyo Tires to expand its brand recognition and awareness, as well as being a major source of inspiration for campaigns and activation ideas.
The race for more sustainability
More sustainable Proxes race slick tires at NLS
Noair tires used at Oaska-Kansai Expo
Electric carts running on innovative airless tires
Ampudia wins San Felipe 250
Second overall win in consecutive years
Ferrari with more grip and precision
Jean Pierre Kraemer refines iconic Ferrari F355
Proxes tires contest 2025 Nürburgring Langstrecken-Serie
Expanding entry and Toyota Gazoo drivers added
Partner Day at Gamba Osaka
"Ichi-gan" event held since 2022
Toyo Tires a "Health and Productivity Management Brand"
also recognized as a "White 500" company
Proxes Comfort rated "Good' in Auto Bild test
4th year in a row tire recommended
Proxes Sport 2 Highly Recommended in TCS Test
Flagship sports tire earns strong
